💚 Hi, I’m Maaike

Creative, enthusiastic and a connector

For me, creativity is about connecting ideas, people, and meaning. I approach my work with curiosity and empathy, always looking beyond the visual to understand why something works and how it resonates with people.

I enjoy developing concepts where creativity and strategy meet: from visual design and branding to content and storytelling. By combining analytical thinking with creative intuition, I aim to create work that is not only visually strong, but also thoughtful and meaningful.

Psychology plays an important role in how I approach this process. Understanding what motivates people and how they connect with stories, images, and brands helps me translate ideas into concepts that truly resonate.

This perspective has grown through my experiences and creative journey.

💚 I would love to tell you more about my journey below!

My Story

From an early age, I have been creative: with fashion, interior design, drawing and music. These interests have always been a natural part of my life...

Nimeto

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Nimeto |

🎓 Spatial Design

2016 - 2020

After high school, I decided to move to Utrecht at the age of seventeen to start at Nimeto, Utrecht’s creative vocational school, where I studied Spatial Design.

During this program I explored a wide range of creative disciplines: including graphic design and spatial design.

Alongside my studies, I gained practical experience through internships at companies such as

  • NOUN Amsterdam (product design)

  • Co van der Horst (interior stylist)

  • Things I Like Things I Love (graphic design & stylist)

  • Vogue Nederland (graphic design)

These experiences allowed me to work in different creative environments and further develop my visual and conceptual skills.

That combination of spatial and visual thinking has strongly shaped my creative perspective.

In 2020, I graduated as a spatial designer with a focus on graphic design.

Hogeschool van Amsterdam

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Hogeschool van Amsterdam |

🎓 Creative Business

2016 - 2020

Here is a more fluid and professional rewrite of your text, keeping the content the same but making it read more strongly and clearly:

After completing my vocational training, I decided to further deepen my knowledge in the field of marketing and communication by pursuing a bachelor’s degree in Creative Business. This program prepares you to become a media professional who can translate creative ideas into strong media concepts.

During my studies, I learned, among other things, how to conceive, develop, and produce media formats that align with the needs of both the target audience and the client. The great thing about this is that I can not only come up with formats but also develop the strategy behind them. That makes me an all-around media professional.

During my studies, I completed internships at, among others:

  • A Bigger Circle (graphic design)

  • Sprekershuys (marketing/communication)

In 2024, I graduated as an all-around media professional.