Vaardigmeester

Freelance - Studio Somers

This project concerns my freelance assignment for Vaardigmeester, for which I was responsible for developing a new corporate identity and website.

Vaardigmeester offers both online and offline courses. This hybrid form formed the starting point for the concept and was translated into the logo, in which the fusion of digital and physical is visible in the symbol.

This balance is reflected throughout the visual identity: from form and typography to color and application. The result is a coherent, recognizable corporate identity that clearly communicates the core of Vaardigmeester and fits in with both the online and offline learning environments.