Somers Magazine

Creative Business | graduation year 4

For my Creative Business thesis, I developed a digital magazine tailored to young adult women (ages 18–25). The overall subject was Do-It-Yourself (DIY) crafting. The goal was to create content that resonated with the audience’s core values and desires. I also prioritized smart technological choices to ensure cost efficient implementation.

By translating profound target group and user research into clear criteria for design and user experience, I developed a base framework for the content. This resulted in an obtaining, visually stimulating and relevant concept that resonates with the audience’s perceptions and behaviours.

Enjoy exploring my magazine