Vaardigmeester
Freelance - Studio Somers
This project was a freelance commission for Vaardigmeester, where I was responsible for the development of their new corporate identity and online presence. Vaardigmeester has a hybrid learning approach, offering both online and offline courses. This hybrid educational model formed the base framework and was visually reflected in the logo.
This approach resonates throughout the entire visual identity. The result is a cohesive, relatable, and professional brand identity that communicates Vaardigmeester’s core values with clarity.
Services
Graphic design, Concepting, Copy, Content
Programm
Adobe XD, Illustrator
Year
2023
For the rebranding of Vaardigmeester, I developed a new corporate identity, including a logo and website. This was based on research into the brand, the target audience, and the field of work.
This research revealed that the target audience is analytical. That’s why blue was chosen as the primary color to convey a professional image, with orange as an accent color.
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