Alpine
Creative Business | year 2
For this project, I developed a crossmedia festival concept aimed at young adults (ages 18–30). The assignment focused on combining experience with a meaningful social message. Through research into the target audience and their behaviour, I explored how to create a relevant and engaging concept that aligns with their interests and lifestyle.
Services
Graphic design, Concepting, Copy, Content
Year
2022
Concept & Infographic
You Hear Me Now is a techno festival that takes place on the beach and on a boat during King’s Day. Within this concept, I combine a relaxed festival atmosphere with raising awareness about hearing damage among young people.
The goal is to offer visitors a unique experience while also making them aware of the risks of loud music. This is achieved by distributing free earplugs in collaboration with Alpine and by integrating awareness into the overall festival experience.
In addition, the concept is strengthened through a crossmedia approach, including a YouTube series, a podcast, and an annual national hearing test. This ensures the message is spread across multiple platforms and remains impactful for the audience.
The result is an interactive and visually engaging concept in which music, experience, and awareness come together, resonating with young festival visitors.
