Next Brush
Nimeto | year 2
The assignment was to develop a concept for the NextBrush brand during the “Manifestatie Bewust Leven” event at the Westergasfabriek. The goal was to increase brand awareness and boost sales of the sustainable toothbrush. To achieve this, I conducted research, drew up a plan, and developed the concept into various designs.
This was one of my graduation projects, alongside the Campina project.
Check it out below!
Services
Graphic design, Concepting, Copy, Content, Experience Design
Programm
Sketch-Up, Illustrator, Photoshop
Year
2019
Concept & Exhibition Booth
The slogan “With your NextBrush to the Next World” is at the heart of my concept. It conveys that a small, conscious choice such as using the NextBrush toothbrush, contributes to a better and more sustainable world. The slogan is designed to appeal to the target audience and motivate them to purchase the product.
The slogan sign visually complements the design of my booth. The colored arches in pink, blue, and green reference the toothbrush packaging, while the brown tones emphasize the sustainable, natural character. The playful yet clear design reinforces the sense of the journey to “The Next World,” which is central to the booth.
The slogan board will be prominently displayed above the counter and will also serve as a business card that visitors can take with them. This ensures the message lingers even after the visit.
