Campina
Nimeto | graduation year 4
The assignment was to develop an innovative concept and spatial design for an existing brand, in this case Campina School Milk. The goal was to make the product more visually and spatially appealing to preschoolers aged 4 to 5 and their parents, so that they become more aware of the importance of milk and are encouraged to drink it.
To achieve this, I conducted research on the target audience, developed a concept, and translated it into various communication tools, packaging, and a spatial experience.
Check it out below!
Services
Graphic design, Concepting, Copy, Content, Experience Design, Communication, Packaging Design
Programm
Auto Cad, Indesign, Illustrator, Sketch-Up, Render 3D, Photoshop
Year
2019
Concept & Exhibition Booth
My concept focuses on making Campina School Milk appealing to preschoolers in a playful and visual way. Through a recognizable illustration and a coloring page that are central to the campaign, children are actively engaged and learn about milk in a playful way.
The campaign consists of limited-edition packaging, an interactive booth in the schoolyard, and a reward system where children can win a day trip to the farm. By combining experience, play, and rewards, both children and parents are encouraged to get started with Campina School Milk.
Packaging design
Colouring page
The coloring page is a key part of my campaign and features the same illustration that appears throughout. There is a pre-colored version as an example and a version that preschoolers can color themselves.
At the booth, children can color the page and turn it in, giving them a chance to win a day trip to the farm. This fun activity with a reward helps keep the target audience engaged.
